You’re going to need something to do while your car drives itself into pedestrians, right? Why Atari? Everyone will have their cell phone and can access the games they actually play daily, but as for an Easter egg I guess it’s a cool hidden feature.
Elon Musk also stated game designers should apply to Tesla, so it seems like he wants to start making games for this cars console control in the future. I feel like maybe just stick to perfecting the basic components of the car. Imagine buying a Tesla for the in dash games.